Hundreds of home medical equipment manufacturers and thousands of home medical equipment providers will be in Atlanta, Georgia for Medtrade 2018—the largest home medical equipment trade show and conference in the United States.
It’s that time of year––in just a few short days, 70,000+ attendees will descend upon Anaheim, California for Natural Products Expo West 2018. There, they’ll get a glimpse of the latest natural and organic offerings in the food, beverage, health and beauty categories.
The Case Against Trial Sizes Driving trial is critical for the success of any new product launch. So, it’s no surprise that many marketers turn to trial sizes in order to help boost this all-important metric. But are trial sizes really the right choice when looking to propel a new product to success?
Seed Strategy recently hosted another successful Leading Ladies happy hour in Chicago. Nearly 35 women from several Fortune 100 companies and global advertising agencies attended the dynamic networking and mentoring event, which aims to connect those from all parts of their career journeys in order to share experiences, advice and support.
The Fast Company Innovation Festival in New York City is just a few short days away. Different than your typical industry conference, The Fast Company Innovation Festival is known for its innovative “fast tracks”—essentially field trips inside some of the hottest companies like Brandless, BuzzFeed, Pinterest, Plated and more.
In a few short days, more than 1,100 market research and insights execs will travel to Orlando, FL for The Marketing Research Event (TMRE). TMRE provides a place for industry professionals to unite in order to learn about unlocking transformational insights that can serve as a powerful force for business success.
Seed Strategy is pleased to announce the promotion of Adam Siegel to Creative Director. Siegel’s journey at Seed has been distinctive and filled with growth. He joined the agency in 2010, and with his extensive background in market research and business strategy, quickly became an asset to the Strategy team.
We’re pleased to announce that Seed Strategy’s SVP Strategy and Innovation, Cherri Prince will have the honor of presenting at the A.C. Nielsen Center for Marketing Research Alumni & Friends Summit this Friday in Madison, Wisconsin.
Before joining Seed Strategy, I worked as an analyst at Nielsen BASES where I learned countless lessons about testing, forecasting and launching new products. Without a doubt, one of the biggest lessons I learned was that research results never guarantee in-market success. Even the best-performing concepts can crash and burn in the real world.
In honor of Valentine’s Day, our very own Adam Siegel wrote a poem that only an innovator could love. This humorous piece compares his love for his wife to some of the most memorable informercial products of all time. How (oddly) romantic!
Recently, growth acceleration firm Seed Strategy promoted Adam Siegel from Senior Writer to Associate Creative Director. In his new role, Siegel will orchestrate teams to deliver world-class creative and achieve breakthrough results.
Soccer fans around the world are rejoicing as the long-awaited FIFA World Cup™ 2014 is finally underway, but they’ll find that the world’s most popular sporting event will showcase more than just the beautiful game.
Growth acceleration firm Seed Strategy recently promoted Adam Siegel from Copywriter to Senior Writer. In his new role, Siegel will lead the creative team on key projects, shattering category conventions and exceeding strategic objectives along the way.
