Seed Strategy recently hosted another successful Leading Ladies happy hour in Chicago. Nearly 35 women from several Fortune 100 companies and global advertising agencies attended the dynamic networking and mentoring event, which aims to connect those from all parts of their career journeys in order to share experiences, advice and support.
On this particular occasion, the “ladies only” rule was waived so that special guest, Corey Beilstein (VP, Director of Research Innovation at Seed and Burke) could join in presenting the initial share-out of a breakthrough research study on women. With a code name of “Project Athena,” this research focuses on how women define success and perceive marketing. Since previous studies have shown that 90% of women believe that marketers “don’t get them,” Seed set out to field custom research that illuminates differences by generation, life stage, gender and product category.
“It was very exciting to share the early findings from our research study,” said Cherri Prince, EVP, Head of Growth at Seed. “Like many women in marketing and advertising, I’m always amazed by how many companies simply get it wrong when trying to address women. This study will really help them understand what makes women tick… and hopefully make them feel like they can achieve more when it comes to marketing to women in the context of the nine categories we explored.”
Following the shareout of research findings, all of the attendees went on to participate in Quick Connects —a speed-mentoring activity created by Seed to spark thought-provoking conversations, ranging from career-focused advice to guilty pleasure confessions. This allowed each woman in attendance to leave the event with a set of 52 questions she can use to spark conversation with her own team.
Seed’s Lauren Selman (VP, Strategy) was excited about the level of connection and conversation that’s unique to Leading Ladies. “Each time we host this event, we feel more and more energized by the power we can create when we work together. Nothing seems unattainable when you bring intelligent women with diverse backgrounds together with a common goal.”
After another wildly successful evening, the ladies of Seed are ready to start planning the next one. Feel free to reach out to Cherri or Lauren with any suggestions on where the next Leading Ladies event should take place.
About Seed Strategy:
Seed Strategy, a Burke, Inc. company, was founded in 2002 by Susan Jones and is based in Crestview Hills, Kentucky. As one of the country’s fastest-growing innovation firms, Seed has helped create and successfully position many new products.
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