where clarity grows

WHY SEED?

Actual things clients say

We inspire clarity to cut through the ambiguity.

SEED TIMELINE

Timeline

2002
Susan Jones Founds Seed
Breaking the traditional agency model, Susan Jones founds Seed as a sanctuary for the entrepreneurial creative spirit.
2002
Seed Hires First Employee
Seed hires its first employee, Jeff Johns, who remains one of its top creative leaders.
2008
Seed Pioneers The Hive
Seed pioneers the Hive, the first online platform dynamically building ideas with consumers.
2012
The Accelerator Launches
Seed’s “The Accelerator” e-journal launches, delivering “Thought Starters for Thought Leaders.”
2014
Burke Inc. Acquires Seed
Burke Inc. acquires Seed, marrying world-class decision sciences with breakthrough innovation.

TIMELINE

Susan Jones

2002

Breaking the traditional agency model, Susan Jones founds Seed as a sanctuary for the entrepreneurial creative spirit.

Jeff Johns

2002

Seed hires its first employee, Jeff Johns, who remains one of its top creative leaders.

learn more about

what we do

LEADERSHIP

Eric Scheer – President, Chief Strategy Officer

Robert Cherry – EVP, Chief Creative Officer

Susan Jones

Cherri Prince

Chad Buecker

Sean Smyth

Jeff Johns

LEARN MORE ABOUT OUR TEAM

Seed is the growth acceleration firm.

LEADERSHIP

Eric Scheer - President, Chief Strategy Officer

Eric Scheer
President, Chief Strategy Officer

Robert Cherry - EVP, Chief Creative Officer

Robert Cherry
EVP, Chief Creative Officer

Susan Jones - Founder

Susan Jones
Founder

Cherri Prince - EVP, Head of Growth

Cherri Prince
EVP, Head of Growth

Sean Smyth - EVP, Head of Strategy

Sean Smyth
EVP, Head of Strategy

Jeff Johns - SVP, Creative Director

Jeff Johns
SVP, Creative Director

LEARN MORE ABOUT OUR TEAM

Seed is the growth acceleration firm.

Seed is the growth acceleration firm.

LEADERSHIP

Eric Scheer - President, Chief Strategy Officer

Eric Scheer
President, Chief Strategy Officer

Robert Cherry - EVP, Chief Creative Officer

Robert Cherry
EVP, Chief Creative Officer

Susan Jones - Founder

Susan Jones
Founder

Cherri Prince - EVP, Head of Growth

Cherri Prince
EVP, Head of Growth

Sean Smyth - EVP, Head of Strategy

Sean Smyth
EVP, Head of Strategy

Jeff Johns - SVP, Creative Director

Jeff Johns
SVP, Creative Director

LEARN MORE ABOUT OUR TEAM

Together, Burke and Seed bring unique solutions that are the best of both worlds.

Life at Seed

Tara Marotti and John Thomas had a great time at t

Tara Marotti and John Thomas had a great time at the Women's Business Enterprise National Council - @WBENC National Conference, where they connected with other WBEs and corporate sponsors. With our parent company, Burke, Inc., being recently certified as a Women's Business Enterprise, we are so excited to be a part of this community! #SeedStrategy #WhereClarityGrows #WBENCconf @burkeinc

Heading to Quirk's Marketing Research Media's #Qui

Heading to Quirk's Marketing Research Media's #QuirksChicago event next week? Sandip, Cherri and Jaswant would love to connect! #SeedStrategy #WhereClarityGrows #MRX #Insights #conference

🌱 At Seed, we specialize in growing big ideas.

Congratulations to Chelsea Bradley, Maggie Huntwor

Congratulations to Chelsea Bradley, Maggie Huntwork and Michael Anderson who are celebrating work anniversaries at Seed this month. We are so LUCKY to have you! #SeedStrategy #WhereClarityGrows #stpatricksday

Going to the @InsightsAssociation Annual Conferenc

Going to the @InsightsAssociation Annual Conference? Be sure to check out the #QualitativeResearch Track, chaired by Burke, Inc.'s one and only John Thomas. @burkeinc #MRX #Insights

A rainy wrap-up to another wonderful Natural Produ

A rainy wrap-up to another wonderful Natural Products Expo West. We’re looking forward to sharing our top takeaways from the show next week. #SeedStrategy #WhereClarityGrows #ExpoWest2023 #expowest

The Seed team checked in from #ExpoWest with some

The Seed team checked in from #ExpoWest with some of their top takeaways from their first full day at the show…

Cherri Prince: INCREASED INDULGENCE—Indulgent options—even in the better-for-you space—are everywhere. From more wholesome versions of comfort classics like grilled cheese and pastas to sweet treats like creamy plant-based gelatos and low-sugar dark chocolate coconut cups, the great taste/good-for-you paradigm is definitely shifting.

Ashley Chase: POPULARITY OF PLANT-BASED—Plant-based products are more prevalent than ever before. From jazzing up indulgent favorites like cookie dough and gummy bears to creating new spins on protein staples like eggs, brands are leveraging plants to add natural flavors, restorative benefits, and eliminate allergens. This trend has been building for years and seems to be gaining even more momentum.

Becki Cedrone: AN UPSWING IN UPCYCLING—By utilizing byproducts and ingredients that are slightly imperfect or normally unused, more brands are creating new products that prevent waste and delight consumers. It’s a win-win-win that’s great for brands, people and the planet.

Lori Noel: THE EVOLUTION OF ORGANIC—“Organic” products have been the standard-bearer in the simple/natural space for years. Now, a multitude of brands are raising the bar by becoming “regenerative organic certified.” This elevated take on the traditional organic claim and new focus on regenerative farming and cultivation seems like it is only going to grow from here.

Adam Siegel: KIDS RULE—From interactive rice ball-making lunch kits to better-for-you versions of fruit snacks, snack cakes and gelatin, there are plenty of brands looking to capture a share of the lucrative youth market by creating products that give kids the fun and flavor they love with the better-for-you nutrition parents want them to have.

The Seed team had a great day at Natural Products

The Seed team had a great day at Natural Products Expo West. They left incredibly impressed and inspired by the products they saw and the people they talked with—and they are excited to return to the scene tomorrow. #SeedStrategy #WhereClarityGrows #ExpoWest #ExpoWest2023

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