Siegel Promoted to Senior Writer
Growth acceleration firm Seed Strategy recently promoted Adam Siegel from Copywriter to Senior Writer. In his new role, Siegel will lead the creative team on key projects, shattering category conventions and exceeding strategic objectives along the way.
Adam Siegel joined Seed Strategy in April 2010 with ten years of market research and innovation experience and an MBA in marketing from Xavier University. He initially joined Seed as a Project Director with especially strong writing skills before making the switch to Copywriter in April 2012. Since then, he has taken the creative lead on a great number of successful projects, including his breakthrough work on Seed’s proprietary Brand Expanse tool.
“Adam seamlessly blends his strategic background and research expertise with his passion and ability to write winning concept copy,” said Chief Creative Officer Robert Cherry. “His unique skill set and perspective is an invaluable asset to our team and illustrates how Seed marries head-turning creative with brands’ larger goals.”