Entries by Adam Siegel
Think Like a Skink to Thrive in a Tough Business Climate
Think Like a Skink to Thrive in a Tough Business Climate Resilience. Adaption. Determination. Any businessperson who’s weathered tough times can tell you about the importance of these pragmatic virtues. And so can a skink.
Previewing Seed’s Expedition to Expo West
It’s time once again for Natural Products Expo West, the can’t-miss event that brings 60,000+ to Anaheim, California to get a glimpse at the latest natural and organic offerings in the food, beverage, health and beauty categories. As always, Seed and Burke will be well-represented at the show, with Cherri Prince, Ashley Chase, Lori Noel and myself […]
Top Creativity Conferences of 2023
Looking for a spark to ignite your creativity? These inspiring creativity conferences are sure to do the trick. From design, to leadership, to entrepreneurial insight, you’ll find a little bit of each—and a whole lot more—at all of these exciting events (listed in chronological order).
The Disruptive Octopus
How Seed Helped Ball Aluminum Cup® Leverage the 8 Tentacles of Disruptive Innovation to Drive Success This article details how Seed Strategy leveraged the 8 tentacles of disruptive innovation to help the Ball Corporation turn an innovative product idea into a purpose-driven brand that successfully debuted at professional football’s biggest game—all within eight months.
The Disruptive Octopus: Tentacle 1
Critical Foundational Learning and Analysis
The Disruptive Octopus: Tentacle 2
Channel and Business Model Innovation
The Disruptive Octopus: Tentacle 3
Category Domination Strategy and Execution
The Disruptive Octopus: Tentacle 4
Rapid Ideation and Alignment
The Disruptive Octopus: Tentacle 5
Partnership Innovation
The Disruptive Octopus: Tentacle 6
Infusion of Entrepreneurial Passion
The Disruptive Octopus: Tentacle 7
Test Market Transactional Learning
The Disruptive Octopus: Tentacle 8
Future-Forward Brand Communication and Experience Testing
The Disruptive Octopus
How Seed Helped Ball Aluminum Cup® Leverage the 8 Tentacles of Disruptive Innovation to Drive Success This article details how Seed Strategy helped the Ball Corporation turn an innovative product idea into a purpose-driven brand that successfully debuted at professional football’s biggest game—all within eight months.
Ball Corporation Brings Ball Aluminum Cup™ to Major Retailers in all 50 States
After rolling out the aluminum cup at major sports and entertainment venues, Ball expands availability of the first-of-its-kind, 100% recyclable product to consumers nationwide
Brand Mascots: A Powerful Strategic Tool for Kid-Targeted Innovation
Brands spend an immense amount of time and money getting a new product to market, so it’s critical to give each launch its best shot at success. And if that new launch is targeted to kids or young families, a brand mascot can be an important part of the equation.
Top Innovation Conferences You Can Still Attend in 2022
After nearly 2 years of virtual-only versions, many top innovation conferences have returned to an in-person format for 2022. And the good news is that even though we are now officially several months into 2022, there are still plenty of opportunities to catch some of the most inspiring innovation conferences of the year.
