Seed Strategy is pleased to announce that Michael Anderson has joined the agency as a Senior Strategist, bringing with him robust experience in activation, digital business strategies and media planning. In this role, Anderson will lead key Seed clients through strategic challenges to create rewarding engagement with their end users.
Anderson has more than 20 years of experience on both the brand and agency side of the industry, where he has honed his skill for creating, maintaining and analyzing marketing plans. He has worked with a vast range of brands, from iconic household names to emerging and entrepreneurial entrants, creating engaging connections with the right consumers, all to help solve business goals and challenges. His eclectic brand experience has kept him at the forefront of the rapidly evolving media landscape, ensuring all of his clients are able to reap maximum reward from strategic partnerships, digital strategies and innovative marketing approaches.
“We are thrilled to be adding Michael’s valuable skillset to our team,” said Sean Smyth, Seed’s EVP, Head of Strategy. “As more brands begin to view media as an innovation strategy tool, Michael’s expertise will help lead our clients to success in this dynamic landscape. We look forward to great things ahead for both Michael and Seed.”