The three Seed Strategy associates that will be attending Natural Products Expo West 2022

Seed Goes West—To Expo West 2022

55,000+ people are preparing to converge in Anaheim, California…

Season to Taste All-Inclusive Holiday Dinner Guide

Happy holidays! In the spirit of the season, we are excited to…
Flavors For Kids

5 Tips for Developing Flavors for Kids

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You wouldn’t think it would be hard to develop foods and beverages…
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6 Things Every Marketer Should Know About Trademark Law

Get smart on naming and branding—no law degree required! To…
Mockingbirds are nature's branding experts

5 Things Mockingbirds Can Teach Us About Branding

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If nature’s vocal virtuosos can sing their way to market success……

Get Your Shine On: 7 Ways to Get the Most Out of Your Segmentation Illumination

A great segmentation can be a tremendous tool for growth; and…
A picture of sad-looking gingerbread man cookies

How to Milk Digital Data in A Cookie-Less World

For years, cookies were the foundation of digital advertising.…
5 Top Creativity Conferences of 2021

5 Top Creativity Conferences in 2021

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Looking for a spark to ignite your creativity? Here are five…

Is Your Social Listening Limited by Selective Hearing?

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Why You Should Approach Social Data Like a Social Scientist Social…
An illustration of top storytellers

18 of Our Favorite Storytellers — and How They Inspire Us

Between our recent article on the impact of story-based strategic…
Picture of a Virtual Workshop Creativity Kit

Getting Better at Virtual Workshops IRL (In Real Life)

Slap “virtual” in front of any word and you’re likely to…
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Top Innovation Conferences of 2021

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2020 was the year of the virtual conference, as event organizers…
Stack of wrapped presents on a front porch

How 3 Holiday Staples Will Look Different in 2020

Despite 2020 being “the year of the cancellation,” the holidays…
Graphic treatment of the word Design for our latest article on package design

3 Ways Package Design Is Transforming for COVID-19—and Beyond

It has been truly inspiring to see the way marketers have adapted…
The 5 Ps of Marketing

Using the 5 Ps to Thrive in Today’s Retail Environment 

COVID-19 has led to changes in shopping behaviors that have disrupted…
Creative space for working from home

Building A Creative Workspace When Working From Home

Working from home has its share of challenges—especially if…
Matt Donahue has been promoted to Creative Director

Donahue Promoted to Creative Director

Seed Strategy is pleased to announce that Matt Donahue has been…

Colorful Creativity

Our uber-talented illustrator, Cherlyn Varga Toth, designed an…
BFY (Better-For-You) word cloud

5 New Better-For-You Themes Emerging During COVID-19

We’ve been keeping a watchful eye on the better-for-you audience…

3 Lessons in Personal Reinvention With Sybil Schooler

There’s no doubt that the current environment is challenging…

Five of the Top Online Innovation Conferences you can Still Attend in 2020

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Good news: things may look a little bit different right now,…

Why Cicadas are Nature’s Most Industrious Innovators

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For cicadas, being innovative is business as usual You know…
Man sitting alone on a rock in a stream at sunset

Solo Like a Pro

Quarantine tips from a real-life introvert It’s safe to say…
Picture of a computer monitor with the message "DO MORE" displayed on it.

From Procrastination to Productivity

Procrastination—the sneaky habit we’ve all fallen victim…
Burke & Seed's breakthrough COVID-19 Segmentation Research

COVID-19: Consumers’ Needs are Evolving, And So Should You

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Learn How Seed & Burke’s COVID-19 Segmentation Can Help   COVID-19…
Seed's collection of proven travel-free innovation tools

Travel-Free Ways to Boost Your Innovation Efforts

Just because you have to stop traveling or need to work from…
Person holding a camera lens in front of their face

The 4Cs Mindset Model: Finding Signals Through the Noise

The evolving new normal brings a range of unfamiliar, hard to…
Sunrise silhouette of woman riding her bike on a mountain top

The Brilliance of Resilience: How to Thrive in the New Normal

As we strive to find a new “normal” in the wake of COVID-19,…
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Working From Home? Here’s How to Optimize Your Internet Speeds

With most people settling into a work-from-home environment,…

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