Seed Strategy is pleased to announce that Matt Donahue has been promoted to Creative Director. In his new role, Donahue will take on an elevated leadership position, guiding the creative vision for key Seed clients.
Since joining Seed in 2011, Donahue has consistently grown into a strategic-creative powerhouse. Over the past year, he has led the creative and copy development on several client initiatives, from innovation pipelines to portfolio strategies. He has also been instrumental in crafting the branding and vision for new Seed and Burke tools that are designed to provide richer offerings to the firm’s client base.
In addition to client work, Donahue is also a top contributor to Seed’s online publication, The Accelerator, and a vital member of the firm’s proofreading team. Moreover, his experience in screenwriting gives him a unique perspective on Seed’s approach to building consumer personas. He will be working with Seed leadership to expand this capability in the coming months.
“Matt brings smart perspective and compelling insight to every challenge, pushing the creative to exciting new places,” said VP, Creative, Adam Siegel. “His partnership and leadership are valued by clients and internal teams alike. In his new role as Creative Director, Matt will surely continue to inspire and delight. We look forward to bright things ahead for Matt and Seed.”