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Adam Siegel

About Adam Siegel

This author has not written his bio yet.
But we are proud to say that Adam Siegel contributed 47 entries already.

Entries by Adam Siegel

Seed Heads South For The Future: A Look Ahead to SXSW 2022

in Accelerator, Industry Thinking/by Adam Siegel

Seed is excited to announce that two brave colleagues will be traveling into the future… by way of Austin, Texas. That’s right, our very own Rob Cherry and Troy Geesaman are jumping into the proverbial DeLorean and heading to the SXSW Conference, where they’ll explore the “2050” programming track.

Seed Goes West—To Expo West 2022

in Accelerator, Industry Thinking, News/by Adam Siegel

55,000+ people are preparing to converge in Anaheim, California for Natural Products Expo West, where they’ll get a glimpse of the latest natural and organic offerings in the food, beverage, health and beauty categories.

Season to Taste All-Inclusive Holiday Dinner Guide

in Accelerator/by Adam Siegel

Happy holidays! In the spirit of the season, we are excited to share this holiday dinner guide with everything you need to serve up a delicious meal that’s perfect for your next holiday–or even just your next family dinner. And be sure to stay tuned for our annual edition of Season to Taste featuring some […]

5 Tips for Developing Flavors for Kids

in Accelerator, Brand Building, Consumer Culture/by Adam Siegel

You wouldn’t think it would be hard to develop foods and beverages for consumers who happily eat their own boogers. But, as every parent knows, kids can be the pickiest (no pun intended!) critics around.

5 Top Creativity Conferences in 2021

in Accelerator, Career Leading/by Adam Siegel

Looking for a spark to ignite your creativity? Here are five inspiring creativity conferences that are sure to do the trick. From design, to leadership, to entrepreneurial insight, you’ll find a little bit of each—and a whole lot more—at all of these exciting events.

18 of Our Favorite Storytellers — and How They Inspire Us

in Accelerator, Career Leading, Consumer Culture/by Adam Siegel

Between our recent article on the impact of story-based strategic narratives and the landscape of ever-shifting challenges our clients now face, there’s been a lot of talk around Seed about how storytelling is more important than ever. With that in mind, I got the idea to ask some of my colleagues about their favorite storytellers…

Top Innovation Conferences of 2021

in Accelerator, Brand Building, Career Leading, Industry Thinking/by Adam Siegel

2020 was the year of the virtual conference, as event organizers were forced to adapt to the realities of COVID-19. 2021 looks to be more of a mixed bag, with some innovation conferences remaining in the digital realm and others hoping to return to an in-person setting.

Tasty Twists on Traditional Thanksgiving Recipes

in News/by Adam Siegel

One could argue that Thanksgiving is the best holiday of the year. An actual holiday dedicated to eating—and counting your blessings and spending time with loved ones, of course.

Using the 5 Ps to Thrive in Today’s Retail Environment 

in Accelerator, Brand Building, Industry Thinking/by Adam Siegel

COVID-19 has led to changes in shopping behaviors that have disrupted the retail ecosystem in ways that were previously unimaginable. Despite obvious concerns related to living through a global pandemic, consumers still need to shop for food, clothing, pet supplies and additional everyday essentials.

Donahue Promoted to Creative Director

in Accelerator, News/by Adam Siegel

Seed Strategy is pleased to announce that Matt Donahue has been promoted to Creative Director. In his new role, Donahue will take on an elevated leadership position, guiding the creative vision for key Seed clients.

Colorful Creativity

in Accelerator, Career Leading/by Adam Siegel

Our uber-talented illustrator, Cherlyn Varga Toth, designed an entire alphabet of fun letters to inspire people to express their colorful creativity. Kids—and kids at heart—can just click and print the images below to color their favorite letters, spell their names or initials, create their own words—or whatever their imaginations dream up.

COVID-19: Consumers’ Needs are Evolving, And So Should You

in Accelerator, Brand Building, Consumer Culture/by Adam Siegel

Learn How Seed & Burke’s COVID-19 Segmentation Can Help   COVID-19 has collectively impacted everything, from the way we think, feel and socialize, to the way we work, shop and parent. But despite the shared nature of the pandemic, people are reacting to it in very different manners.

Travel-Free Ways to Boost Your Innovation Efforts

in Accelerator, Brand Building/by Adam Siegel

Just because you have to stop traveling or need to work from home, that doesn’t mean you have to pause your innovation efforts. Seed has a full repertoire of proven online tools that can be leveraged locally, nationally or internationally—and they’re ideal for a wide variety of situations, but especially when travel isn’t in the plans.

Future Force: A Powerfully Predictive, Non-Traditional Approach to Idea Screening

in Accelerator, Brand Building/by Adam Siegel

Perhaps you’re interested in finding a fast and accurate alternative to traditional idea screening. Or maybe you’ve heard about prediction market research, but haven’t yet taken the plunge. If so, Future Force may be just what you’re looking for.

Looking Ahead to Expo West 2020

in Accelerator, Industry Thinking/by Adam Siegel

UPDATE: Organizers of Expo West 2020 have postponed the show due to concerns about CVD-19. The Seed team is looking forward to attending the event on the rescheduled date.   85,000+ people are preparing to converge in Anaheim, California for Natural Products Expo West, where they’ll get a glimpse of the latest natural and organic offerings in […]

Mind Mapping: Spin a Web of Powerful Ideas

in Accelerator, Career Leading/by Adam Siegel

It’s mid-afternoon. You’ve been in this brainstorm session for half an hour now. After a brief introduction and a flurry of ideas, your team has fallen silent. Once eager, excited eyeballs start to scan the room frantically. For someone—anyone—who can set off a spark and reignite the conversation.

Previewing Seed + Burke’s Trip to CES 2020

in Accelerator, Industry Thinking/by Adam Siegel

Las Vegas hosts its fair share of trade shows—nearly twice as many as anywhere else in North America—but none may generate more buzz and excitement than CES. This one-of-a-kind show is a veritable all-you-can-eat buffet for manufacturers, developers, marketers, innovators and everyone else who does business in consumer technologies.

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