In nearly every industry, creativity reigns supreme as one of the most sought-after characteristics—for leaders, employees and company culture. But as a leader in your business, it can seem like a daunting task to infuse creativity into your day-to-day operations (things need to get done, after all!).
Yes—everyone is creative. But keeping your creativity at its best isn’t a passive endeavor. (You know what they say… “use it or lose it.”) Whether or not you believe you are especially gifted in the creativity department, it’s essential that all of us continually flex those skills in order to produce great ideas.
Segmentation is a powerful tool for growth… but only if your organization puts it to work. That’s where illumination comes in. A smartly designed illumination plan can ensure your organization “meets” your new segments in a meaningful way, and in turn, feels empowered and inspired to apply the data to plan for, and achieve, growth.
For five years, I was a member of a world-class drum corps. (No, I am not a drummer.) Drum corps, in the simplest sense, could be described as professional marching band. It’s a team of nearly 200 brass and percussion musicians and color guard performers who rehearse and tour the country for an intense three […]
In our ever-changing world of “new normals,” we are continually faced with adjusting (and readjusting) to working from home or exploring some type of hybrid working model. The net impact of these forces has shaped the way we view our work—and ourselves… and has led to a significant increase in burnout.
Seed Strategy is pleased to announce that Troy Geesaman has joined the growth acceleration firm as SVP, Strategy. Geesaman will leverage his vast innovation and strategy experience to help lead clients to achieving their visions for transformative growth. Geesaman has spent decades on both the client and agency side of the business, leading the development […]
A great segmentation can be a tremendous tool for growth; and a proper illumination can help ensure your organization “meets” your new segments in meaningful ways. However, simply creating catchy segment names and flashy one-pagers won’t be enough to propel your brand to new heights.
It all started with a Pekingese named Noodle. Well, Jess Rona’s career as a dog groomer began long before Noodle, but her public ascent can be traced back to one fluffy, blow-dried, wind-swept moment, captured in a slow-mo Instagram video. Since then, she’s used the platform to elevate her impeccable skill and magnetic energy, casting new light on grooming and the skill required. “I want to be one of the pioneers that shows the world what dog grooming can be,” she tells Angela Jones.
Having a unique and relevant point of difference is nothing new when it comes to building brands with strong consumer relevance and appeal. However, the ways in which consumers view and interact with the world have now changed forever. And with that change, the importance of a point of difference has escalated to new heights.
Procrastination—the sneaky habit we’ve all fallen victim to since before we even knew there was a word for it. But now, in this new era of shifting work-life boundaries, dueling to-do lists and much comfier work attire, it’s plaguing some of us more than ever (speaking for a friend, of course).
