Segmentation is a powerful tool for growth… but only if your organization puts it to work. That’s where illumination comes in. A smartly designed illumination plan can ensure your organization “meets” your new segments in a meaningful way, and in turn, feels empowered and inspired to apply the data to plan for, and achieve, growth.
Yes—everyone is creative. But keeping your creativity at its best isn’t a passive endeavor. (You know what they say… “use it or lose it.”) Whether or not you believe you are especially gifted in the creativity department, it’s essential that all of us continually flex those skills in order to produce great ideas.
Truly disruptive innovation is hard to come by. So being tasked with creating a new product or service with a point of difference that disrupts the way things have been done can feel like trying to single-handedly change the world.
In our ever-changing world of “new normals,” we are continually faced with adjusting (and readjusting) to working from home or exploring some type of hybrid working model. The net impact of these forces has shaped the way we view our work—and ourselves… and has led to a significant increase in burnout.
Seed Strategy is pleased to announce that Troy Geesaman has joined the growth acceleration firm as SVP, Strategy. Geesaman will leverage his vast innovation and strategy experience to help lead clients to achieving their visions for transformative growth. Geesaman has spent decades on both the client and agency side of the business, leading the development […]
A great segmentation can be a tremendous tool for growth; and a proper illumination can help ensure your organization “meets” your new segments in meaningful ways. However, simply creating catchy segment names and flashy one-pagers won’t be enough to propel your brand to new heights.
It all started with a Pekingese named Noodle. Well, Jess Rona’s career as a dog groomer began long before Noodle, but her public ascent can be traced back to one fluffy, blow-dried, wind-swept moment, captured in a slow-mo Instagram video. Since then, she’s used the platform to elevate her impeccable skill and magnetic energy, casting new light on grooming and the skill required. “I want to be one of the pioneers that shows the world what dog grooming can be,” she tells Angela Jones.
Having a unique and relevant point of difference is nothing new when it comes to building brands with strong consumer relevance and appeal. However, the ways in which consumers view and interact with the world have now changed forever. And with that change, the importance of a point of difference has escalated to new heights.
Procrastination—the sneaky habit we’ve all fallen victim to since before we even knew there was a word for it. But now, in this new era of shifting work-life boundaries, dueling to-do lists and much comfier work attire, it’s plaguing some of us more than ever (speaking for a friend, of course).
No matter the industry, there was one theme that rang loud and clear through many of the speakers during this year’s Brandemonium conference in Cincinnati, OH: a new era is upon us. From the ways in which marketers look at and connect with consumers, to how brands are built and consumed, the so-called “old ways […]
A sanctuary for the creative spirit. A purpose-built space for innovation. A catalyst for changing perspectives. These were some of the objectives in mind when Seed’s founder and CEO, Susan Jones, and Seed’s EVP, Chief Strategy Officer, Eric Scheer, set out to collaborate with their team of architects to create the growth acceleration firm’s new […]
On September 17, the Burke and Seed Strategy teams were joined by Vice Mayor Christopher Smitherman to celebrate the ribbon-cutting for the new Seed Strategy building on Burke’s campus.
From the glimmer of inspiration to a fully developed product on shelf, Seed Strategy can help you grow big ideas with staying power. Our proven process provides the ideal framework to bridge strategic rigor and breakthrough creativity, resulting in rock-solid concepts and real-life success stories.
A strong concept is a powerful tool. It can help define a product or service, hone a positioning, assess the size of prize, brief developers and inform communication plans. But getting to that strong concept isn’t always easy.
Seed Strategy is pleased to announce that Angela Jones has been promoted to VP, Creative. In this new position, Jones will assume a more prominent creative leadership role, continuing to deliver the exceptional work our top clients have come to expect, while helping to grow Seed’s creative department. For over eight years, Jones has consistently […]
In nearly every industry, creativity reigns supreme as one of the most sought-after characteristics—for leaders, employees and company culture. But as a leader in your business, it can seem like a daunting task to infuse creativity into your day-to-day operations (things need to get done, after all!).
For five years, I was a member of a world-class drum corps. (No, I am not a drummer.) Drum corps, in the simplest sense, could be described as professional marching band. It’s a team of nearly 200 brass and percussion musicians and color guard performers who rehearse and tour the country for an intense three […]
The ninth issue of Seed Strategy’s The Fire Theft Project: Conversations on Creativity features Damian Kulash, front man of the alternative rock band and music video icon OK Go. The new digital magazine is now available on the magazine’s website, TheFireTheftProject.com.
In our business, like any other, expertise is the gold standard for excellence. Getting years under your belt, accolades on your track record and any number of other jargony metaphors is the benchmark for success. But does this accumulation of time and experience really equate to superior performance?
“I’m not creative.” Sound familiar? If so, you’re not alone. The phrase has become a standard chorus for many, especially those caught up in the day-to-day grind of a “non-creative” job.
Creativity is contagious. So sometimes, experiencing creativity from another perspective can inspire you on an entirely new level. In this spirit, Seed’s creative team recently attended the OFFF Cincinnati conference.
In this business, “strategic thinking” is a given. OF COURSE you’re thinking strategically—literally everything depends on it. However even if your day is rife with decisions, plans and processes steeped in strategy, it can be easy to fall into autopilot mode, simply executing deliverables and crossing tasks off the list.
Continuing its long history of growing industry leaders, Seed Strategy recently promoted Angela Jones to the position of Creative Director.
Seed Strategy is pleased to announce the promotion of Angela Capton from Senior Writer to Associate Creative Director. In her new role, Capton will lead high-performing creative teams to deliver breakthrough solutions that help clients accelerate the growth of their businesses.
Having empathy with your consumers is one thing. Being able to intuitively predict their every move is quite another. Angela Capton explores how some of the film industry’s most respected method actors prep for their roles, and how the same techniques could help propel your brand into the spotlight.
Growth acceleration firm Seed Strategy recently promoted Angela Capton from Copywriter to Senior Writer. In her new role, Capton will serve as creative lead on key projects, helping to stretch thinking and crystallize a wide range of new ideas for brands.
