With so much excitement building around Seed’s new SheQ™ Test capability, we sat down with the brains behind the initiative—Cherri Prince and Corey Beilstein—to gain some insight into how the study came to be, how brands can leverage these learnings, and why Seed is ideally suited to partner with brands on this mission.
What was the inspiration for Seed’s SheQ Test?
How can you improve your brand’s “gets me” score?
Cherri Prince is Seed’s EVP, Head of Growth who has spent much of her career challenging the conventions and clichés in marketing to women, including owning a boutique, female-focused insights and innovation agency.
Corey Beilstein is SVP, Behavior & Research Design at Seed where he has spent over 12 years developing innovative research methodologies and dissecting the “why” behind every consumer motivation.