In the ongoing quest to elevate our delivery of results-oriented brand strategy and innovation for clients, Seed Strategy is thrilled to announce that Cherri Prince has been promoted to EVP, Head of Growth. This new role capitalizes on Cherri’s expansive knowledge of CPG consumer insights—specifically in food and beverage—as well as her strategic and business acumen.
As Head of Growth, Cherri will lead the Growth Center of Excellence. The team is comprised of experienced thought leaders who have the industry knowledge and talent to provide human-centered brand strategy and innovation for a range of categories from CPG and healthcare to financial services, automotive and beyond. Cherri’s client-centric philosophy and uncommon vision for business development is a perfect fit for the team leadership role.
“By leveraging Cherri’s trademark passion, leadership and expertise within a core group, Seed has the opportunity to help even more companies navigate the new realities of the evolving business environment with disruptive innovation that separates from the pack,” says Chad Buecker, President and COO of Seed Strategy. He adds, “The team’s combined skillsets will have an exponential effect that provides an expanded reach with a sharper focus.”
In addition to her promotion, Cherri is also spearheading Seed’s proprietary women-focused insight and growth strategy initiative, The SheQ™ Test: Assessing Your Brand’s Readiness to Win With Women.
The goal is to empower clients to better understand what truly matters most to women and how specific categories, brands and consumer experiences address—or don’t address—these needs.
Since joining Seed in 2016 as an SVP, Strategy, Cherri has been instrumental in winning and leading a growing list of client work. She previously ran a boutique female-focused insights and innovation agency. Prior to that, Cherri worked in senior leadership roles in Strategy and Client Service at Leo Burnett Chicago for more than 20 years. It was in that time at Leo, she discovered her passion for challenging conventions and clichés in advertising and marketing to women.