#Trending: Why Millennials Are On The Rise

For marketers everywhere, there’s no consumer segment hotter right now than Millennials. From their exotic tastes and to their unique spending habits, Millennials are shaking things up—and fast. But what makes this specific generation of young adults so special?

And what can your brand do to make sure it stays top of mind (or “top of news feed”) with this savvy segment? Seed’s Young Lee, Rolando Archila and Jen Hill provide a peek behind the smartphone at this trending generation.