In the ruthless innovation race, the pace is fast and the winners are few. Across the world, CEOs claim that innovation is becoming increasingly crucial to companies’ future growth. But here’s the thing: most new product innovations crash and burn after a year or two in-market, with only a few making it across the finish line.
So what does it truly take to bring home the trophy? Seed’s Young Lee and Jen Hill provide some fuel for your engine.