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Entries by ykoepke
Research is about more than just collecting great data—it’s about creating a meaningful, actionable story. That’s the spirit behind Seed Strategy’s sPanel quali-quant research methodology.
For marketers everywhere, there’s no consumer segment hotter right now than Millennials. From their exotic tastes and to their unique spending habits, Millennials are shaking things up—and fast. But what makes this specific generation of young adults so special?
In the ruthless innovation race, the pace is fast and the winners are few. Across the world, CEOs claim that innovation is becoming increasingly crucial to companies’ future growth. But here’s the thing: most new product innovations crash and burn after a year or two in-market, with only a few making it across the finish […]
Creativity. You either got it or you don’t. Right? Wrong. Seed’s Young Lee and Jen Hill show proven ways to get more from your mind—and the brains on your team.