Seed Strategy is pleased to announce that Becki Cedrone has joined the growth-acceleration firm as VP, Client Services. Cedrone brings ample experience across both the agency and client sides of the business, including deep expertise of one of the world’s leading CPG companies. By joining Seed’s growth team, Cedrone will offer clients unprecedented levels of insight and expertise to inspire sustained and substantial growth.
Cedrone has spent the bulk of her career cultivating a deep understanding of a broad range of disciplines within a global beverage manufacturing giant. From consumer insights and marketing, to retail and foodservice, to internal relations and non-profit endeavors, Cedrone has honed a unique ability to listen, understand and set into action clear and fertile plans that incite positive change at every step of the process. Her expansive expertise allows her to quickly identify not only the challenge at hand, but also the underlying, unspoken needs—whether for the consumer or her client partner—enabling her to create uniquely compelling solutions that accomplish exceptional results.
“Becki brings an exciting mix of experience, with super-deep knowledge of many aspects of client-side business, as well as the consultancy expertise she refined during her years on the agency side,” said Cherri Prince, Seed’s EVP, Head of Client Growth. “Her sharp strategic perspective will be an invaluable asset to her client partners—all wrapped in the warmth of someone who’s just simply a joy to work with. We are thrilled to welcome Becki to our Growth Team and look forward to great things to come.”