More than 1,100 market research and insights execs are about to assemble in Scottsdale, Arizona for The Market Research Event (TMRE).
TMRE provides a place for industry professionals to unite in order to learn about unlocking transformational insights that can serve as a powerful force for business success.
This year’s core topic areas (also known as “tracks”) include Market Research & Growth Strategy; Insights as a Strategic Business Partner; The Modern Market Research Toolkit; Technology to the Rescue; Consumer Disruption and Power Partnering.
Seed’s Donna Zaring is looking forward to being among those in attendance. We were fortunate enough to catch up with Donna prior to her trip in order to get her thoughts about the conference.
What’s the most exciting thing about attending TMRE?
I am very excited to represent Seed at TRME as a featured presenter on creating competitive advantage through our enhanced segmentation approach. I look forward to hearing from other experts and leading-edge brands to learn about their unique challenges and explore new possibilities for turning insights into actionable strategies for transformation and growth.
Why is it important for Seed to be there?
As a Burke company, Seed is a growth acceleration firm uniquely positioned to create breakthrough innovation by combining disruptive, creative thinking with best-in-class consumer learning and analysis. We look forward to inspiring others to reach beyond traditional approaches to achieve more meaningful outcomes. And, as innovators, it is important that we constantly evolve and continuously seek out the latest tools and trends, finding inspiration to disrupt our own approaches. There is no better place to do that than TMRE.
Which topics will get most of your time and attention?
I’m looking forward to hearing Beth Comstock, the former CMO and Vice Chair at GE speak on confronting and accelerating change. I’m also excited to get a download on today’s youth culture from Laurie Manos, the Head of Global Consumer Research and Business Intelligence at Converse (which is part of Nike.)
Any last thoughts or other things you are looking forward to?
While there, I hope to find time to explore the majestic views and tranquility of Camelback Mountain, so that I can reflect on our experience at TMRE and think about how Seed can leverage what we discovered to help our clients achieve their goals.
Going to TMRE? Donna would love to connect with you there. Feel free to email her or reach out via LinkedIn. Or just stop by the Burke booth (#216) for lively conversation—and some delicious chocolate. A few of our colleagues from Burke will also be attending, so be sure to come say hi to them, too!
Adam Siegel is the Editor of The Accelerator and a Creative Director at Seed Strategy where he draws upon his diverse experience in advertising, research and innovation to craft breakthrough creative and winning concept copy.