How Spinning a Flag Helped Me Grow as a Marketer

For five years, I was a member of a world-class drum corps. (No,…

Consumer Personas: The “Characters” of a Brand’s Story

Every story needs characters. Dynamic, multi-dimensional individuals…

The ABC’s of CBD: Why It’s Growing & How to Know if It’s Right For Your Business

A Star Ingredient Thousands of Years in the Making Food ingredient…
Brand Activation

8 Ways to Power Your Brand Activation

When we’re about to set something into motion at our house…
Group of Seed team members cheering with the disruptive innovation, the Ball Aluminum Cup

The Disruptive Octopus

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How Seed Helped Ball Aluminum Cup® Leverage the 8 Tentacles…

The Disruptive Octopus: Tentacle 1

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Critical Foundational Learning and Analysis This is part…

The Disruptive Octopus: Tentacle 2

3 Comments
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Channel and Business Model Innovation This is part 3 of…

The Disruptive Octopus: Tentacle 3

2 Comments
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Category Domination Strategy and Execution This is part…

The Disruptive Octopus: Tentacle 4

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Rapid Ideation and Alignment This is part 5 of a multi-part…

The Disruptive Octopus: Tentacle 5

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Partnership Innovation This is part 6 of a multi-part article…

The Disruptive Octopus: Tentacle 6

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Infusion of Entrepreneurial Passion This is part 7 of a…

The Disruptive Octopus: Tentacle 7

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Test Market Transactional Learning This is part 8 of a…

The Disruptive Octopus: Tentacle 8

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Future-Forward Brand Communication and Experience Testing This…
Group of Seed team members cheering with the disruptive innovation, the Ball Aluminum Cup

The Disruptive Octopus

1 Comment
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How Seed Helped Ball Aluminum Cup® Leverage the 8 Tentacles…
Octopus holding objects representing the 8 practices of disruptive innovation

The Disruptive Octopus

13 Comments
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How Seed Helped Ball Aluminum Cup® Leverage the 8 Tentacles…

From Burnout to Shining Bright: A Look at Workplace Realities and Coping Possibilities

In our ever-changing world of “new normals,” we…
Image from the Ball Aluminum Cup™ national advertising campaign

Ball Corporation Brings Ball Aluminum Cup™ to Major Retailers in all 50 States

After rolling out the aluminum cup at major sports and…
Picture of a green key against a green backdrop

How to Get the Most Out of Every Conference

I’ve attended more conferences and tradeshows than I care to…
illustration of a weight lifter pressing a crayon over his head

3 Workouts to Exercise Your Creativity

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I am a strong believer that creativity is a skill best realized…
An illustrated depiction of characters representing brand mascots

Brand Mascots: A Powerful Strategic Tool for Kid-Targeted Innovation

Brands spend an immense amount of time and money getting a new…
Large lightbulb in the midst of skyscraper buildings, signifying the top innovation conferences 2022

Top Innovation Conferences You Can Still Attend in 2022

After nearly 2 years of virtual-only versions, many top innovation…
Cherri, Anna and Maggie at Expo West 2022

8 A-Ha’s From Expo West 2022

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After 2 long years of virtual conferences, we were so excited…
Seed Strategy will blast off into the future at SXSW

Seed Heads South For The Future: A Look Ahead to SXSW 2022

Seed is excited to announce that two brave colleagues will be…

Business by Nature: Weathering Hard Times, Hog Style

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Groundhog-style, that is. According to Punxsutawney Phil, we’ll…
The three Seed Strategy associates that will be attending Natural Products Expo West 2022

Seed Goes West—To Expo West 2022

55,000+ people are preparing to converge in Anaheim, California…

Season to Taste All-Inclusive Holiday Dinner Guide

Happy holidays! In the spirit of the season, we are excited to…
Flavors For Kids

5 Tips for Developing Flavors for Kids

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You wouldn’t think it would be hard to develop foods and beverages…
Artistic representation of the abbreviation for trademark (TM)

6 Things Every Marketer Should Know About Trademark Law

Get smart on naming and branding—no law degree required! To…
Mockingbirds are nature's branding experts

5 Things Mockingbirds Can Teach Us About Branding

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If nature’s vocal virtuosos can sing their way to market success……

Get Your Shine On: 7 Ways to Get the Most Out of Your Segmentation Illumination

A great segmentation can be a tremendous tool for growth; and…

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