There has been a lot written on challenger brands and how to succeed as one. But what if you aren’t a challenger brand? What if you are the brand that is being… challenged? Category leaders often make the mistake of relying on their (typically) larger marketing budgets to play defense and outspend the emerging competition.
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Entries by mhuntwork
After 2 long years of virtual conferences, we were so excited to physically head to Expo West 2022.
Seed Strategy is excited to announce that Maggie Huntwork has been promoted to Senior Strategist. In this role, Huntwork will continue to leverage her outstanding strategic leadership skills, leading key client engagements and bringing her unique perspective, digital marketing expertise and entrepreneurial spirit to a diverse range of strategy and innovation challenges. Huntwork made an […]
Seed Strategy is pleased to announce that Maggie Huntwork has joined the growth-acceleration firm as a Strategist. In this role, Huntwork will leverage her comprehensive experience in brand management and lifecycle marketing for one of the nation’s largest retailers to lead cross-functional teams in efforts to achieve their future vision. Huntwork joins Seed with an […]
Over the past several years, Seed’s series of Leading Ladies networking events have grown in interest and popularity among women in marketing, advertising and innovation who are looking for a fun, casual evening of mingling and mentoring.