Every summer, millions of sea turtles make their way home. They travel thousands of miles through the depths, back to the same patch of sand where they hatched as many as 25 years before.
Every story needs characters. Dynamic, multi-dimensional individuals that push the action forward and enrich the narrative with relatable motivations and provocative decisions. But stories aren’t just limited to the pages of a book or the constraints of a screen. Stories are everywhere. Stories permeate our culture and our history.
In our recent service anniversary celebration, Susan Jones and Jeff Johns both celebrated 20 years with Seed. And, in a way, saying “service with Seed” isn’t entirely accurate—because for a while, Susan and Jeff were Seed. They were the staff. They were the brand. They were the ideas, equities and capabilities that defined what Seed […]
Groundhog-style, that is. According to Punxsutawney Phil, we’ll be facing a few more weeks of winter this year. But seriously: why should we listen to Phil, anyway? I mean, what does a chubby, furry, nose-wiggling, “whistle pig” (as it’s known, in certain locales) know about winter weather? A lot, actually.
Elevate your success, with deeper understanding Success, in literally any endeavor, depends on how well you understand people. Your customers, your audience, your buyers, your investors—if you really get them, you have a better a chance of really reaching them. But true understanding takes work. You need intuition. You need curiosity and empathy.
Get smart on naming and branding—no law degree required! To be clear, I’m not an attorney. I’m in marketing. And, as a marketer, I’ve named a lot of different things over the years: products, services, ideas, technologies, brands. All of these things need to be trademarked.
If nature’s vocal virtuosos can sing their way to market success… so can your brand! Part of the “Business by Nature” Series. Nature is our planet’s original economic system. Plants and animals compete for resources every day, finding clever, innovative ways to stay successful… all while maintaining our planet’s delicate ecological balance.
Working from home has its share of challenges—especially if you’re the creative type. More often than not, wobbly kitchen tables, makeshift offices and cramped bedroom corners just aren’t “muse worthy” locales. So what is?
For cicadas, being innovative is business as usual
Quarantine tips from a real-life introvert It’s safe to say that most (if not all) of us have never experienced anything like COVID-19. Almost overnight, this infinitesimal scourge has wrought inexorable change in our everyday lives—how we work, how we interact, how we entertain ourselves. For some, it’s a struggle; the isolation is stifling.
We all know that creativity thrives on inspiration. You’ll find plenty of it at these six conferences, which all promise to help you discover what it takes to find, feed and ignite that all-important creative spark.
