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mdonahue

About mdonahue

This author has not written his bio yet.
But we are proud to say that mdonahue contributed 11 entries already.

Entries by mdonahue

Business by Nature: Help Your Brand Rediscover its Beach—Sea Turtle Style

in Accelerator, Brand Building/by mdonahue

Every summer, millions of sea turtles make their way home. They travel thousands of miles through the depths, back to the same patch of sand where they hatched as many as 25 years before.

Consumer Personas: The “Characters” of a Brand’s Story

in Accelerator, Brand Building/by mdonahue

Every story needs characters. Dynamic, multi-dimensional individuals that push the action forward and enrich the narrative with relatable motivations and provocative decisions. But stories aren’t just limited to the pages of a book or the constraints of a screen. Stories are everywhere. Stories permeate our culture and our history.

Seed Strategy: 20 Years Still in the Making

in News/by mdonahue

In our recent service anniversary celebration, Susan Jones and Jeff Johns both celebrated 20 years with Seed. And, in a way, saying “service with Seed” isn’t entirely accurate—because for a while, Susan and Jeff were Seed. They were the staff. They were the brand. They were the ideas, equities and capabilities that defined what Seed […]

Business by Nature: Weathering Hard Times, Hog Style

in Accelerator, Career Leading, Industry Thinking/by mdonahue

Groundhog-style, that is. According to Punxsutawney Phil, we’ll be facing a few more weeks of winter this year. But seriously: why should we listen to Phil, anyway? I mean, what does a chubby, furry, nose-wiggling, “whistle pig” (as it’s known, in certain locales) know about winter weather? A lot, actually.

The 7 Habits of Highly Insightful People

in Career Leading, Industry Thinking/by mdonahue

Elevate your success, with deeper understanding Success, in literally any endeavor, depends on how well you understand people. Your customers, your audience, your buyers, your investors—if you really get them, you have a better a chance of really reaching them. But true understanding takes work. You need intuition. You need curiosity and empathy.

6 Things Every Marketer Should Know About Trademark Law

in Accelerator, Brand Building, Industry Thinking/by mdonahue

Get smart on naming and branding—no law degree required! To be clear, I’m not an attorney. I’m in marketing. And, as a marketer, I’ve named a lot of different things over the years: products, services, ideas, technologies, brands. All of these things need to be trademarked.

5 Things Mockingbirds Can Teach Us About Branding

in Accelerator, Brand Building, Uncategorized/by mdonahue

If nature’s vocal virtuosos can sing their way to market success… so can your brand! Part of the “Business by Nature” Series. Nature is our planet’s original economic system. Plants and animals compete for resources every day, finding clever, innovative ways to stay successful… all while maintaining our planet’s delicate ecological balance.

Building A Creative Workspace When Working From Home

in Accelerator, Career Leading/by mdonahue

Working from home has its share of challenges—especially if you’re the creative type. More often than not, wobbly kitchen tables, makeshift offices and cramped bedroom corners just aren’t “muse worthy” locales. So what is?

Why Cicadas are Nature’s Most Industrious Innovators

in Accelerator, Brand Building, Consumer Culture/by mdonahue

For cicadas, being innovative is business as usual

Solo Like a Pro

in Accelerator, Brand Building, Career Leading, Consumer Culture, Industry Thinking/by mdonahue

Quarantine tips from a real-life introvert It’s safe to say that most (if not all) of us have never experienced anything like COVID-19. Almost overnight, this infinitesimal scourge has wrought inexorable change in our everyday lives—how we work, how we interact, how we entertain ourselves. For some, it’s a struggle; the isolation is stifling.

Six Top Creativity Conferences to Check Out in 2020

in Accelerator, Brand Building, Career Leading, Industry Thinking/by mdonahue

We all know that creativity thrives on inspiration. You’ll find plenty of it at these six conferences, which all promise to help you discover what it takes to find, feed and ignite that all-important creative spark.

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