Every summer, millions of sea turtles make their way home. They travel thousands of miles through the depths, back to the same patch of sand where they hatched as many as 25 years before.
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Entries by mdonahue
Every story needs characters. Dynamic, multi-dimensional individuals that push the action forward and enrich the narrative with relatable motivations and provocative decisions. But stories aren’t just limited to the pages of a book or the constraints of a screen. Stories are everywhere. Stories permeate our culture and our history.
In our recent service anniversary celebration, Susan Jones and Jeff Johns both celebrated 20 years with Seed. And, in a way, saying “service with Seed” isn’t entirely accurate—because for a while, Susan and Jeff were Seed. They were the staff. They were the brand. They were the ideas, equities and capabilities that defined what Seed […]
Groundhog-style, that is. According to Punxsutawney Phil, we’ll be facing a few more weeks of winter this year. But seriously: why should we listen to Phil, anyway? I mean, what does a chubby, furry, nose-wiggling, “whistle pig” (as it’s known, in certain locales) know about winter weather? A lot, actually.
Elevate your success, with deeper understanding Success, in literally any endeavor, depends on how well you understand people. Your customers, your audience, your buyers, your investors—if you really get them, you have a better a chance of really reaching them. But true understanding takes work. You need intuition. You need curiosity and empathy.
Get smart on naming and branding—no law degree required! To be clear, I’m not an attorney. I’m in marketing. And, as a marketer, I’ve named a lot of different things over the years: products, services, ideas, technologies, brands. All of these things need to be trademarked.
If nature’s vocal virtuosos can sing their way to market success… so can your brand! Part of the “Business by Nature” Series. Nature is our planet’s original economic system. Plants and animals compete for resources every day, finding clever, innovative ways to stay successful… all while maintaining our planet’s delicate ecological balance.
Working from home has its share of challenges—especially if you’re the creative type. More often than not, wobbly kitchen tables, makeshift offices and cramped bedroom corners just aren’t “muse worthy” locales. So what is?
For cicadas, being innovative is business as usual
Quarantine tips from a real-life introvert It’s safe to say that most (if not all) of us have never experienced anything like COVID-19. Almost overnight, this infinitesimal scourge has wrought inexorable change in our everyday lives—how we work, how we interact, how we entertain ourselves. For some, it’s a struggle; the isolation is stifling.
We all know that creativity thrives on inspiration. You’ll find plenty of it at these six conferences, which all promise to help you discover what it takes to find, feed and ignite that all-important creative spark.
Seed Strategy is pleased to announce that Matt Donahue has been promoted to Associate Creative Director.
Assess and optimize your brand’s ability to reach the fastest growing consumer segment on the planet
For years, female-focused marketing was characterized by “The Three Ps”: Pink, Patronizing, Passive. My, how times have changed. More and more brands are realizing that women are a powerful force, not to be overlooked.
Since the launch of The SheQ™ Test, Seed has been busier than ever helping our clients better understand and meet the needs of today’s female consumers. In most circumstances, that has meant focusing specifically on Millennial women—after all, Millennials have become the defining segment of the modern economy.
We spoke with Cincinnati’s resident kid expert about the power of play—and what that means for adults.
Seed’s new continuous innovation platform harnesses the power of co-creation to build better ideas. Sometimes, more really is more. And that’s the idea behind Seed’s unique new digital ideation tool: you get more minds, in more places, doing more thinking. Which leads to more successful, business-changing ideas.
Innovation is a journey. It begins when you realize the need for change in the market. It ends when your brand successfully incites, owns and reaps the rewards of that change.
Above all else, the creative industry needs talent. The kind of talent with imagination, intuition and vision. The kind of talent that’s born and raised in today’s design schools, with the skills and ambition to redefine business and marketing as we know it.
We all know that creativity thrives on inspiration. And you’ll find plenty of it at these five conferences, which all promise to help you discover what it takes to find, feed and ignite that all-important creative spark in your work.
Here’s a hint: it’s probably not the supermarket. The millennials. A segment so large and diverse, it seems almost silly to call it a segment at all. But as a group—in spite of their vast differences—millennials all share one very important thing: immense spending power. And they’re not using it like their parents did.
13 tips to help your writing reach people… who don’t give a #&$! what you have to say. Reading takes effort. You gotta look at words. In sentences. You gotta re-read things. Your subconscious gets restless. And then… you begin to realize… That YouTube video is just a click away. We’ve all been there. Not […]
“Happy Holiday.” Ever wonder why we don’t say it that way? I mean, Christmas, Hanukkah—you’re probably celebrating one or the other, right? So why the emphasis on plurality?
If you’ve been to a live theatrical performance, chances are you’re familiar with the so-called “maid and butler” scene.
It’s not just a day anymore. It’s a lifestyle.
Modern retailers hope big data will support big insights on consumer behavior. Here’s a look at some of the tech behind the numbers.
Growth acceleration firm Seed Strategy is pleased to announce the promotion of Matt Donahue from Copywriter to Senior Writer.
BuzzFeed’s lists and quizzes have been winning the hearts (and occasionally minds) of Millennial audiences since 2006. We’re here to expose a few of their best-kept secrets.
At some point in the past decade or so, people realized that food doesn’t need 37 different kinds of sodium to taste good. Call it “clean eating.” Call it common sense. But whatever you call it, it ain’t stopping with food.
What’s the best strategy for technological innovation? That depends. Because the story of modern technology is ever changing, and constantly unfolding… with twists, turns and unexpected clues that lead to new discoveries, new capabilities and new horizons.