I am a strong believer that creativity is a skill best realized when put into regular practice. Similar to an exercise routine, we may all be able to grind out a workout on occasion, but the more regularly we do it, the easier and more enjoyable it becomes—and the better the results.
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Entries by csalzman
Why You Should Approach Social Data Like a Social Scientist
Despite 2020 being “the year of the cancellation,” the holidays will, in fact, go on as scheduled. Sure the specifics may look a little different, but the true spirit of the season will be on full display as people adapt to make sure that COVID doesn’t cancel their holiday festivities.
We’ve been keeping a watchful eye on the better-for-you audience throughout the pandemic. Early on, we saw a decline in better-for-you search interest and social media conversation, but we were impressed by how quickly the health-conscious audience resumed their previous behaviors.
There’s no doubt that the current environment is challenging all of us to do things outside of our formal roles. And I’d argue that no one has embraced these circumstances more than my colleague, Sybil Schooler.
Social Listening Reveals a Focus on Pandemics, Robots and Cybersecurity… Oh My My colleagues recently asked me to look at what business-related themes have been trending on social media, so we can get a sense of what might be in store for the corporate world in 2021.
Seed Strategy is thrilled to announce that Catherine Salzman has been promoted to Director, Social Science & Analytics. Over the past year, Salzman has pioneered new thinking for Seed and its clients by leading the development of the firm’s Social Reality capability.