Seed’s ‘The Fire Theft Project’ Launches New Site with Issue Featuring Fashion Designer Rachel Antonoff

Inspiration should always come easy. That’s why Seed has redesigned The Fire Theft Project: Conversations on Creativity as an all-inclusive online experience.

The magazine’s new site showcases every article we’ve generated to date in one eminently clickable format (feel free to read on or simply jump to the goods at TheFireTheftProject.com).

The launch coincides with the release of the magazine’s seventh issue, which features in-depth interviews with fashion designer Rachel Antonoff and her musical brother Jack, of fun. and Bleachers fame, as well as the usual array of provocative tangents.

Rachel—who recently showcased her 2016 collection at New York Fashion Week with a live performance inspired by the musical How to Succeed in Business Without Really Trying—chatted with us about her mission to make fashion fun, not fussy, the detours that lead her to great ideas, and the importance of keeping family in the creative mix.

Jack, meanwhile, shared insights into his own creative process as a songwriter, and revealed how his sibling synergy with Rachel has influenced both of their exceptional careers.

Issue Highlights:

• Use what (or who) you got: “My family is really close, and family and friends were always a big part of my inspiration,” says Rachel. “It seemed really natural to me to involve them.”

• Less tinkering, more doing: Many a great idea has been suffocated on its path to fruition. That’s why Rachel thinks it’s best just to do it. “Make decisions and [don’t] stress over the little details, because then you’ll get nothing done.”

• Ideas come when they want: “Every time I have what I think is a good idea,” says Rachel, “I always follow that with, ‘I’m so glad I was two hours late and driving down a one-way street because I never would have had that idea otherwise.’”

ABOUT ‘THE FIRE THEFT PROJECT’


Published by Seed Strategy, The Fire Theft Project is an interview series on the subject of creativity. Each issue shares a conversation with a creative thought leader, going in depth to reveal the courage required to lead a creative life and the process involved in bringing new things to the world. The online magazine is designed with the modern reader in mind, with an easy-to-scan Q&A format, rich with engaging sidebars and interactive features.

Discover more at TheFireTheftProject.com.