Salzman Joins Seed as Insights Strategist

Seed Strategy is pleased to announce the addition of Catherine Salzman to the team in the position of Insights Strategist. In this role, Salzman will enhance Seed knowledge and deliverables through strong secondary research, while acting as the hub of operations for all of Seed’s primary research initiatives.

Salzman comes to Seed with over ten years of experience across a breadth of disciplines, including data journalism, strategy, ideation, as well as concept creation and activation. She also brings to bear a specialized experience in media, and was a keynote speaker on Millennials for Nielsen. An analytic mind with a creative soul, Salzman’s passion lies in uncovering the human element behind the data points, and crafting a compelling story with the power to move people—and businesses. She’s honed this ability across a variety of categories, from CPG to retail to tourism and beyond, making her a perfect and inspiring fit for Seed and its clients.

“We are so thrilled to welcome Catherine onto our strategy team,” said Seed’s Head of Strategy, Sean Smyth. “Her ability to synthesize and transform relevant data into a story that connects with any audience is so critical to our clients’ work. We look forward to great things ahead for Catherine and Seed.”