Viva Las Vegas!
Previewing Seed’s trip to the International Builder’s Show
Seed’s Kevin Brummer and Chad Buecker are heading to Las Vegas for the NAHB International Builders’ Show (IBS)—the largest annual light construction show in the world. This year’s rendition will feature more than 1,500 top manufacturers and suppliers from around the globe, showcasing the industry’s latest and most in-demand products and services.
We recently sat down with Kevin to get his thoughts before he heads to Vegas.
What’s most exciting about attending IBS?
I have a huge passion for the building category. I’m excited to meet up with some of the people who are making the biggest impact in the industry and check out the latest and greatest offerings from all the brands—big and small. I’m also looking forward to seeing some of the previous work we’ve done right there on the showroom floor.
Wow, you have a lot to be excited about. Is there anything you’re not looking forward to?
Just all of the unfortunate IBS jokes. Ha ha!
Why is it important for Seed to be there?
Seed has a lot of passion and expertise in the building industry. Events like IBS help us stay knowledgeable about the latest trends and innovations—as well as the tensions and problems players in the industry are facing. This helps us develop the best solutions to help our clients in the industry grow their businesses.
We also want to meet new contacts and show them how we can help them achieve their objectives. We firmly believe that no one else can match the combined capabilities of Burke and Seed.
What trends will you be tracking?
I know there is a lot of cool stuff going on with innovation in building materials, so I can’t wait to see what’s next there. Of course, smart home and IOT technologies are hotter than ever. With younger generations growing up—and growing their purchasing power—I’m definitely interested to see what builders are doing to target these consumers. Oh, and I’m always paying attention to claims, visualization and overall communication techniques to see how brands are driving clarity and standing out from the competition.
So, time for some real talk. I know you love to build things. How many tools do you have on your person at this very moment?
That depends. How many tools does a Leatherman count as? And what about this paper clip—does it count as a tool? They don’t call me MacGyver for nothing!
Chad says that if Seed was Tool Time, you’d be Tim Taylor and he’d be the more humble, more expert, Al Borland. Thoughts?
Ha ha! I think everyone knows who the real tool man is. Hint: his name rhymes with Devin Krummer.
This has been great. Thanks for your time. Any last thoughts or other things you are looking forward to?
I’m looking forward to seeing how Vegas welcomes the home building industry. I’m also interested to get a glimpse into how the housing boom is affecting the industry. Last, and certainly not least, I can’t wait to dive into one of Vegas’ legendary all-you-can-eat buffets. Like the saying goes, what you eat in Vegas, stays in Vegas.
Going to IBS? Kevin and Chad would love to connect with you there. Feel free to email or reach out to them on LinkedIn. And be sure to follow Seed Strategy on our LinkedIn, Twitter, Facebook and Instagram pages for more updates on their adventures at the show.
Adam Siegel is the Editor of The Accelerator and a Creative Director at Seed Strategy where he draws upon his diverse experience in advertising, research and innovation to craft breakthrough creative and winning concept copy.
