In today’s highly competitive marketplace, a clear, differentiated brand position is critical to defeating rivals and winning consumers’ hearts, minds and dollars. And, despite how complex the task may seem, it turns out that many of the key principles of positioning are the same as the ones used to run a race.
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Entries by kmalo
Attending to the many details of a fast-moving project can feel like a juggling act at times. Project Director Kate Mathers offers a strategy for keeping all the pins in the air—even when you’re thrown a few new ones.