“Interviewer” is just one of the many hats I wear as an Insights Strategist at Seed. But when you consider the role of the interviewer in the realm of what we call “consumer decoding,” that’s a pretty big hat.
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A conversation among friends—it’s not exactly what comes to mind when you think “consumer research.” But that kind of relaxed, casual atmosphere is often where you find the richest, most personal insights.