Food for Thought: Big Inspiration from Mini-Sized Products

I love going into grocery stores and walking the aisles to look for inspiration. One of the things that stood out to me during a recent retail adventure was the continued popularity of mini-sized products. As I thought about their success, it occurred to me that when we look beyond the small sizes—and actually study the tensions these products solve, the jobs they do and the whys behind why they exist—we can find a lot of rich inspiration that can help brands innovate and think differently about their products.

Adam Siegel is the Editor of The Accelerator and VP, Creative at Seed Strategy, where he draws upon his diverse experience in advertising, research and innovation to craft breakthrough creative and winning copy.

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