Tag Archive for: Seed Strategy The Accelerator

Consumer Personas: The “Characters” of a Brand’s Story

Every story needs characters. Dynamic, multi-dimensional individuals…

An Innovator’s Valentine

In honor of Valentine's Day, our very own Adam Siegel wrote a…

The Top-10 December Holidays (That Aren’t the Top-2)

“Happy Holiday.” Ever wonder why we don’t say it that…

Tapping Into the Craft Beer Movement

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Craft brewers are some of the most innovative people around.…

All About Cyber Monday

It’s not just a day anymore. It’s a lifestyle. It’s…

5 Reasons Why You’d Rather Be Reading BuzzFeed

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BuzzFeed’s lists and quizzes have been winning the hearts (and…

5 Things Food Trucks Can Teach us About Innovation Success

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All across the country, trendy food trucks are driving into big…

6 Ways Innovation is Like Running a Marathon

It’s a known fact that the need for speed is critical in today’s…

Four Steps to Achieve the Right Tempo

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Clients often come to Seed for help launching new initiatives…

The Story of Now, Told in Tech

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What’s the best strategy for technological innovation? That…

Consumers as Characters: The Method-Acting Approach to Marketing

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Having empathy with your consumers is one thing. Being able to…

Your Brain on Tech

Few would argue that technology isn’t having a profound effect…

PACKAGE PLAYS: 4 Ways to Crush Conventions and Add Lasting Value

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Packaging innovation is a great way to build brands, but it is…

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