Tag Archive for: Consumer Research

4 Ways Innovators Can Get the Most Out of Research

Good concepts don't guarantee successful product launches (eggs cracked on ground)

6 Ways Successful Concepts Can Turn Into Failed Products

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Before joining Seed Strategy, I worked as an analyst at Nielsen…

What Four Expert Interviewers Can Teach Us About Consumer Decoding

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“Interviewer” is just one of the many hats I wear as an Insights…

5 Reasons Why You’d Rather Be Reading BuzzFeed

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BuzzFeed’s lists and quizzes have been winning the hearts (and…

Seed’s Perfect Circle for Qualitative Research

A conversation among friends—it’s not exactly what comes…

#Trending: Why Millennials Are On The Rise

For marketers everywhere, there's no consumer segment hotter…

Consumers as Characters: The Method-Acting Approach to Marketing

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Having empathy with your consumers is one thing. Being able to…

Your Brain on Tech

Few would argue that technology isn’t having a profound effect…

Be a Consumer to Change a Consumer

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What makes a consumer open to change? Consider asking yourself…

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