Tag Archive for: Consumer Decoding
A Conscious Question: Can Non-Conscious Measurement Unlock Ultimate Consumer Truths?
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I am a consumer in every sense of the word. (I promise, I screen…
Top Ten Takeaways From TMRE 2015
If you have ever been to The Market Research Event (TMRE), you…
What Four Expert Interviewers Can Teach Us About Consumer Decoding
“Interviewer” is just one of the many hats I wear as an Insights…
Big Data, Big Money & Crazy Technology Behind Retailers’ Consumer Research Efforts
Modern retailers hope big data will support big insights on consumer…
5 Reasons Why You’d Rather Be Reading BuzzFeed
BuzzFeed’s lists and quizzes have been winning the hearts (and…
Seed’s Perfect Circle for Qualitative Research
A conversation among friends—it’s not exactly what comes…
The Power of the sPanel: Seed’s Data-Driven Storytelling
Research is about more than just collecting great data—it's…
#Trending: Why Millennials Are On The Rise
For marketers everywhere, there's no consumer segment hotter…
Consumers as Characters: The Method-Acting Approach to Marketing
Having empathy with your consumers is one thing. Being able to…
Your Brain on Tech
Few would argue that technology isn’t having a profound effect…
Be a Consumer to Change a Consumer
What makes a consumer open to change? Consider asking yourself…