Tag Archive for: Consumer Decoding
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A Conscious Question: Can Non-Conscious Measurement Unlock Ultimate Consumer Truths?
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I am a consumer in every sense of the word. (I promise, I screen…
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Top Ten Takeaways From TMRE 2015
If you have ever been to The Market Research Event (TMRE), you…
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What Four Expert Interviewers Can Teach Us About Consumer Decoding
“Interviewer” is just one of the many hats I wear as an Insights…
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Big Data, Big Money & Crazy Technology Behind Retailers’ Consumer Research Efforts
Modern retailers hope big data will support big insights on consumer…
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5 Reasons Why You’d Rather Be Reading BuzzFeed
BuzzFeed’s lists and quizzes have been winning the hearts (and…
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Seed’s Perfect Circle for Qualitative Research
A conversation among friends—it’s not exactly what comes…
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The Power of the sPanel: Seed’s Data-Driven Storytelling
Research is about more than just collecting great data—it's…
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#Trending: Why Millennials Are On The Rise
For marketers everywhere, there's no consumer segment hotter…
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Consumers as Characters: The Method-Acting Approach to Marketing
Having empathy with your consumers is one thing. Being able to…
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Your Brain on Tech
Few would argue that technology isn’t having a profound effect…
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Be a Consumer to Change a Consumer
What makes a consumer open to change? Consider asking yourself…