Seed’s high-performing cast is comprised of multi-faceted people, each with a specialty, yet all encouraged to apply his or her passions, experiences and skills beyond job title.
Adam Siegel recently took that freedom to a new level, officially transitioning from his role as a Project Director with strong writing skills to a full-time position as a Copywriter with abundant strategic perspective.
As he enters this new role, Siegel is uniquely primed to blend the best of all his skills, incorporating his extensive experience in consumer research and strategic consulting, with his talent and enthusiasm for writing.
“Adam has always contributed copy for projects, but I was happy to lure him over to the creative side full-time,” said Robert Cherry, Vice President and Creative Director. “The highly specialized writing we do at Seed requires a strategic mind, and Adam has that rare ability to craft copy with an eye toward how it connects with consumers and ultimately informs the creative brief.”