Seed Shares Creative Insight with Students

Last month, a small team of Seed strategists traveled to Oxford, Ohio to speak to Miami University’s Igoodea Creative Solutions Group.

Twenty-five students participated in Seed’s workshop, focusing on how creativity works within a real-world innovation environment.

Based out of the University’s Farmer School of Business, Igoodea is a new student-run organization that brings together entrepreneurs who are passionate about blending creativity and business. The group hopes to feature companies, authors or speakers who are at the leading edge of innovation to help inspire and lend insight into what the workforce has to offer.

Seed was the first group to be featured by the organization and the visit was a huge success in the eyes of both the students and the advising professors.

“It was so great to learn about how Seed provides their employees with a platform with which to excel, and strong values to work and live by,” said one of the session’s student directors. “Since our organization is only about eight weeks old, the wisdom shared today will definitely be helpful as we continue to lay the foundation for Igoodea.”

During the workshop, Seed strategists shared tips to build upon business fundamentals, challenging students to break conventional mindsets and exude contagious creativity. Specifically, the participants were able to get a glimpse into Seed’s culture to see how creative energy isn’t contained to working hours, but rather reaches into all aspects of life—which often inspires clients to do the same.

“Your approach to creative problem solving and the processes you use to meet your clients’ needs were truly enlightening,” said one of the student attendees. “The session really helped me gain a clearer understanding of what I want to be doing after graduation.”

Advisor and faculty member Dr. Jim Friedman said of the visit: “Seed left a great deal of buzz and excitement in its wake.”

For Seed, it was an equally thrilling experience. Not only did a few Seedlings get a chance to reconnect with their undergraduate mentors, but the entire group felt that the session offered something truly unique and beneficial.

“You could feel the energy and curiosity as we walked into the room—the eagerness of each student to soak up as much of Seed’s knowledge as possible,” said Miami alum and Seed Project Director Kate Mathers. “It was an exhilarating experience and I’m especially happy that I was able to share this workshop with my alma mater.”