Seed Helps Plus-Up Fiber

To provide consumers with more of the good stuff they need, Kellogg’s recently introduced FiberPlus chewy bars. The deliciously drizzled bars supply 35% of daily fiber plus other essential nutrients like antioxidants, for a boost to daily nutrition.

Working closely with the Kellogg’s team, Seed Strategy Inc. helped concept the product, from positioning to branding to packaging visualization to even the selling line, “treat yourself to better nutrition.” And all in a matter weeks.

“It was a challenge to break conventions and put a new twist on something like fiber in a way that’s exciting to consumers,” said Rad Wakefield, Seed’s Managing Director of Strategic Innovation. “We moved quickly, tapping into many of Seed’s tools to help Kellogg’s not only create but bring this breakthrough product to market in record time.”

FiberPlus bars have found an enthusiastic audience with consumers who love the truly indulgent taste and significant nutritional boost.

Discover more at www.kelloggsfiberplus.com