People are central to the Seed story. Each person has been chosen because of the unique skills that he or she brings to every project. Creative director Eric Scheer, and photographer Kevin Brummer recently embarked on a mission to highlight these one-of-a-kind personal attributes.
The result? A fun, fresh look at the talented strategists and creatives that make Seed so special.
Throughout the process, Eric and Kevin focused on creating a visually interesting approach that makes each person the star of the photo. “The new look uses a simple background and a muted color palette to offset the vibrancy of the personalities at Seed” said Scheer.
To help capture the spirit of what makes each person unique, the duo incorporated personal items that individuals felt represented themselves or their work. “We had whole collections of tchotchkes including coffee mugs, doughnuts, bicycles, vintage cameras and even live trees. We were honored to be trusted with everyone’s stuff and enjoyed learning about all the stories behind each piece,” remarked Brummer.
The new photography reflects an important Seed principle—the firm belief that it is the unique combination of individual personalities, passions and interests that allows Seed Strategy to make magic for our clients every day.