The Disruptive Octopus: Tentacle 2

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Channel and Business Model Innovation This is part 3 of…

The Disruptive Octopus: Tentacle 3

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2 Comments
Category Domination Strategy and Execution This is part…

The Disruptive Octopus: Tentacle 4

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2 Comments
Rapid Ideation and Alignment This is part 5 of a multi-part…

The Disruptive Octopus: Tentacle 5

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Partnership Innovation This is part 6 of a multi-part article…

The Disruptive Octopus: Tentacle 6

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Infusion of Entrepreneurial Passion This is part 7 of a…

The Disruptive Octopus: Tentacle 7

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Test Market Transactional Learning This is part 8 of a…

The Disruptive Octopus: Tentacle 8

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Future-Forward Brand Communication and Experience Testing This…
Group of Seed team members cheering with the disruptive innovation, the Ball Aluminum Cup

The Disruptive Octopus

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How Seed Helped Ball Aluminum Cup® Leverage the 8 Tentacles…
Octopus holding objects representing the 8 practices of disruptive innovation

The Disruptive Octopus

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13 Comments
How Seed Helped Ball Aluminum Cup® Leverage the 8 Tentacles…
Image from the Ball Aluminum Cup™ national advertising campaign

Ball Corporation Brings Ball Aluminum Cup™ to Major Retailers in all 50 States

After rolling out the aluminum cup at major sports and…
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3 Workouts to Exercise Your Creativity

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I am a strong believer that creativity is a skill best realized…
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Brand Mascots: A Powerful Strategic Tool for Kid-Targeted Innovation

Brands spend an immense amount of time and money getting a new…
Large lightbulb in the midst of skyscraper buildings, signifying the top innovation conferences 2022

Top Innovation Conferences You Can Still Attend in 2022

After nearly 2 years of virtual-only versions, many top innovation…
Flavors For Kids

5 Tips for Developing Flavors for Kids

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You wouldn’t think it would be hard to develop foods and beverages…
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6 Things Every Marketer Should Know About Trademark Law

Get smart on naming and branding—no law degree required! To…
Mockingbirds are nature's branding experts

5 Things Mockingbirds Can Teach Us About Branding

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If nature’s vocal virtuosos can sing their way to market success……

Get Your Shine On: 7 Ways to Get the Most Out of Your Segmentation Illumination

A great segmentation can be a tremendous tool for growth; and…
A picture of sad-looking gingerbread man cookies

How to Milk Digital Data in A Cookie-Less World

For years, cookies were the foundation of digital advertising.…

Is Your Social Listening Limited by Selective Hearing?

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1 Comment
Why You Should Approach Social Data Like a Social Scientist Social…
Picture of a Virtual Workshop Creativity Kit

Getting Better at Virtual Workshops IRL (In Real Life)

Slap “virtual” in front of any word and you’re likely to…
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Top Innovation Conferences of 2021

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1 Comment
2020 was the year of the virtual conference, as event organizers…
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How 3 Holiday Staples Will Look Different in 2020

Despite 2020 being “the year of the cancellation,” the holidays…
Graphic treatment of the word Design for our latest article on package design

3 Ways Package Design Is Transforming for COVID-19—and Beyond

It has been truly inspiring to see the way marketers have adapted…
The 5 Ps of Marketing

Using the 5 Ps to Thrive in Today’s Retail Environment 

COVID-19 has led to changes in shopping behaviors that have disrupted…
BFY (Better-For-You) word cloud

5 New Better-For-You Themes Emerging During COVID-19

We’ve been keeping a watchful eye on the better-for-you audience…

Why Cicadas are Nature’s Most Industrious Innovators

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1 Comment
For cicadas, being innovative is business as usual You know…
Seed Strategy Leading Ladies

Leading Ladies Goes Virtual

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1 Comment
Over the past several years, Seed’s series of Leading Ladies…
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Solo Like a Pro

Quarantine tips from a real-life introvert It’s safe to say…
Picture of a computer monitor with the message "DO MORE" displayed on it.

From Procrastination to Productivity

Procrastination—the sneaky habit we’ve all fallen victim…

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