The Disruptive Octopus: Tentacle 6

2 Comments
/
Infusion of Entrepreneurial Passion This is part 7 of a…

The Disruptive Octopus: Tentacle 7

2 Comments
/
Test Market Transactional Learning This is part 8 of a…

The Disruptive Octopus: Tentacle 8

2 Comments
/
Future-Forward Brand Communication and Experience Testing This…
Group of Seed team members cheering with the disruptive innovation, the Ball Aluminum Cup

The Disruptive Octopus

1 Comment
/
How Seed Helped Ball Aluminum Cup® Leverage the 8 Tentacles…
Octopus holding objects representing the 8 practices of disruptive innovation

The Disruptive Octopus

13 Comments
/
How Seed Helped Ball Aluminum Cup® Leverage the 8 Tentacles…
Image from the Ball Aluminum Cup™ national advertising campaign

Ball Corporation Brings Ball Aluminum Cup™ to Major Retailers in all 50 States

After rolling out the aluminum cup at major sports and…
illustration of a weight lifter pressing a crayon over his head

3 Workouts to Exercise Your Creativity

1 Comment
/
I am a strong believer that creativity is a skill best realized…
An illustrated depiction of characters representing brand mascots

Brand Mascots: A Powerful Strategic Tool for Kid-Targeted Innovation

Brands spend an immense amount of time and money getting a new…
Large lightbulb in the midst of skyscraper buildings, signifying the top innovation conferences 2022

Top Innovation Conferences You Can Still Attend in 2022

After nearly 2 years of virtual-only versions, many top innovation…
Flavors For Kids

5 Tips for Developing Flavors for Kids

1 Comment
/
You wouldn’t think it would be hard to develop foods and beverages…
Artistic representation of the abbreviation for trademark (TM)

6 Things Every Marketer Should Know About Trademark Law

Get smart on naming and branding—no law degree required! To…
Mockingbirds are nature's branding experts

5 Things Mockingbirds Can Teach Us About Branding

1 Comment
/
If nature’s vocal virtuosos can sing their way to market success……

Get Your Shine On: 7 Ways to Get the Most Out of Your Segmentation Illumination

A great segmentation can be a tremendous tool for growth; and…
A picture of sad-looking gingerbread man cookies

How to Milk Digital Data in A Cookie-Less World

For years, cookies were the foundation of digital advertising.…

Is Your Social Listening Limited by Selective Hearing?

1 Comment
/
Why You Should Approach Social Data Like a Social Scientist Social…
Picture of a Virtual Workshop Creativity Kit

Getting Better at Virtual Workshops IRL (In Real Life)

Slap “virtual” in front of any word and you’re likely to…
watercolor painting of a lightbulb

Top Innovation Conferences of 2021

1 Comment
/
2020 was the year of the virtual conference, as event organizers…

How to Leverage Storytelling to Build Better Deliverables

1 Comment
/
Create Powerful Strategic Narratives That Will Drive Your Business Everyone…
Stack of wrapped presents on a front porch

How 3 Holiday Staples Will Look Different in 2020

Despite 2020 being “the year of the cancellation,” the holidays…
Graphic treatment of the word Design for our latest article on package design

3 Ways Package Design Is Transforming for COVID-19—and Beyond

It has been truly inspiring to see the way marketers have adapted…
The 5 Ps of Marketing

Using the 5 Ps to Thrive in Today’s Retail Environment 

COVID-19 has led to changes in shopping behaviors that have disrupted…
BFY (Better-For-You) word cloud

5 New Better-For-You Themes Emerging During COVID-19

We’ve been keeping a watchful eye on the better-for-you audience…

Why Cicadas are Nature’s Most Industrious Innovators

1 Comment
/
For cicadas, being innovative is business as usual You know…
Seed Strategy Leading Ladies

Leading Ladies Goes Virtual

1 Comment
/
Over the past several years, Seed’s series of Leading Ladies…
Man sitting alone on a rock in a stream at sunset

Solo Like a Pro

Quarantine tips from a real-life introvert It’s safe to say…
Picture of a computer monitor with the message "DO MORE" displayed on it.

From Procrastination to Productivity

Procrastination—the sneaky habit we’ve all fallen victim…
Burke & Seed's breakthrough COVID-19 Segmentation Research

COVID-19: Consumers’ Needs are Evolving, And So Should You

1 Comment
/
Learn How Seed & Burke’s COVID-19 Segmentation Can Help   COVID-19…
Seed's collection of proven travel-free innovation tools

Travel-Free Ways to Boost Your Innovation Efforts

Just because you have to stop traveling or need to work from…
Sunrise silhouette of woman riding her bike on a mountain top

The Brilliance of Resilience: How to Thrive in the New Normal

As we strive to find a new “normal” in the wake of COVID-19,…

let’s grow together!

859.594.(GROW) 4769

Strategic innovation and marketing communications services – a distinctive way of creating new product positions + brand communications
© 2024 Seed Strategy, Inc. All rights reserved. | Privacy Policy