Seed Shapes Special K Line-Up

Thanks to Kellogg’s Special K, shape-conscious consumers now have more ways to them help stay on track throughout the day.

In addition to the Special K2O Protein Water and Special K Protein Meal and Snack Bars, Kellogg’s has recently added three new products to the Special K line-up: Bliss Bars, Chocolatey Delight cereal, and K2O Protein Water Mix.

Seed Strategy Inc. helped position the popular new protein-based products, as well as concept the indulgent, calorie-controlled bars and cereal. The firm also helped position the newest weight-loss challenge, which now offers a selection of delicious new choices to help consumers lose up to 6 lbs in 2 weeks.

In addition, Seed helped position a new promotion, which invites consumers to join an online social network of fellow shape-conscious consumers, supported by a nutritionist, a lifestyle couch and a fitness couch.

“It was a real challenge—no pun intended (well, a little)—to help Kellogg’s innovate for such a well-loved brand,” said Seed CEO and Founder Susan Jones. “Smart strategy, creative thinking and simply great-tasting, functional food really came together to answer consumer need and help grow the brand.”

Discover more on the new Special K product line-up, challenge and social network at www.specialk.com.