what we do

Seed isthe growth acceleration firm.*

Our services, our people and our processes have all been designed to maximize your top-line growth.

Our capabilities provide clarity across all stages of your challenge.

Identify

We define theup-front strategy.

  • Business Vision & Strategy
  • Segmentation Strategy & Illumination
  • Business Model Innovation

We set thedirectionfor brands.

  • Brand Positioning & Renovation
  • Portfolio & Category Planning

We uncover foundational knowledge.

  • Segmentation Definition
  • Consumer Journey Mapping
  • Qualitative Ethnography
  • Optimized Portfolio Modeling
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Create

We createnew productsand services.

  • Rapid Product & Service Ideation
  • Concept Development
  • Photorealistic Creative
  • Ideation & Partnerships
  • Thought Leader Ideation Sprints
  • Ongoing Innovation Programs

We conquercategories.

  • Consumer & Customer Target Expansion
  • Category & Domain Expansion

We mine for insights.

  • Immersive Qualitative
  • Online Video Diaries
  • Online Consumer Panels
  • Prediction Markets
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We perfectnew concepts.

  • Concept Optimization
  • Consumer Co-Creation

We conduct agile research.

  • Quantitative & Qualitative Concept Vetting
  • Accelerated Learning Labs®
  • In-Market Transactional Learning
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Launch

We tell compellingbusiness stories.

  • Internal Team Alignment
  • Data Illumination & Scoreboards
  • Video & Print Production
  • Customer Selling & Retailer Engagement

We help launchto market.

  • Commercial Idea Development
  • Customer Experience Development

We trackbrand success.

  • Brand Engagement Tracker
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Strategic innovation and marketing communications services – a distinctive way of creating new product positions + brand communications
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