Helping a Leading Meat Snack Brand Expand Into Profitable New Foodservice Channels.

BUSINESS OBJECTIVE:
Define the roadmap of permissible expansion and identify close-in and longer-term new product offerings to win in the selected new channels.

HUMAN-CENTRIC MISSION:
Provide consumers in the convenience store, college/university and high school channels exciting, flavorful new options that satisfy their desire for taste, convenience and hunger satisfaction.

OUR APPROACH:

  • Identify lead foodservice channels for potential brand expansion.

  • Gain a deep understanding of key channel consumers and decision makers.

  • Develop channel-specific new product ideas that fit the brand and gave it an ownable right to win.

  • Determine which ideas should be prioritized for launch consideration.

OUTCOME:
The client’s R&D group is currently working on developing several of the new products and the sales team reports significant excitement from channel buyers.

Strategic innovation and marketing communications services – a distinctive way of creating new product positions + brand communications
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