CLIENT CHALLENGE
Help a major player thrive in the $152 billion SaaS (software as a service) space* by strategically optimizing its portfolio of brands to spark long-lasting growth.
HUMAN-CENTRIC MISSION
Leverage empathy to better cater products and services to the true needs of the different end-users.
OUR APPROACH
- Infuse a traditional market segmentation with actionable strategic directives and an innovation construct to quickly deliver growth.
- Identify and match market opportunities to a mix of legacy and newly acquired brands, leveraging unique points of difference to reposition them for improved success.
- Align market tensions with innovation platforms to carve out strategic opportunity areas that give the various brands in the organization a cohesive way to grow together.