Helping a Global Technology Company Move Boldly To Outmaneuver the Competition in a Fast-Changing, Ultra-Competitive Industry.
Help a major player thrive in the $152 billion SaaS (software as a service) space* by strategically optimizing its portfolio of brands to spark long-lasting growth.
Leverage empathy to better cater products and services to the true needs of the different end-users.
Infuse a traditional market segmentation with actionable strategic directives and an innovation construct to quickly deliver growth.
Identify and match market opportunities to a mix of legacy and newly acquired brands, leveraging unique points of difference to reposition them for improved success.
Align market tensions with innovation platforms to carve out strategic opportunity areas that give the various brands in the organization a cohesive way to grow together.
Seed built a strategic framework that balanced the client’s 19 brands under 4 leadership brands, each with a meaningful connection to segments, adaptive innovation streams and a clear strategic direction for growth.