Coaching Intrapreneurs to Create Compelling Strategic Pitches That Convince Company Executives to “Green Light” Their Ideas for Development.
BUSINESS OBJECTIVE:
Help a global Fortune 500 food and beverage company harness the collective intelligence and creative spirit of its employees to identify and develop new innovations that solve business problems, capitalize on future opportunities and unlock profitable growth—all in a compressed 7-week timeline.
HUMAN-CENTRIC MISSION:
Create innovative products that fit the latest trends and meet consumers’ needs in fresh and exciting ways.
OUR APPROACH:
Idea Refinement & Optimization: Worked with intrapreneurs to refine and optimize their ideas (identify the best brand fit, channels, varieties and ways to make the idea bigger).
Strategic Narration Development: Coached the founders to develop a clear and compelling narrative that fleshed out their innovation, its supporting proof points and potential benefits to the organization.
Package Design and Co-creation: Brought ideas to life via photorealistic visuals of the offering with branding and primary packaging.
Pitch Preparation & Delivery: Led intrapreneur through the preparation and delivery of an 8-10 slide pitch deck to persuade senior leaders (CEO, CMO, CFO, etc.) to provide funding for their innovations.
OUTCOME:
The pitch decks and intrapreneurs got great reactions from the Executive Team.
All six idea founders received the “green light” and funding for their ideas to move forward.
The new ideas are projected to deliver more than $150MM in incremental sales across multiple channels for the parent company.
