BUSINESS OBJECTIVE:
A leading meat snack brand needed help defining new growth opportunities, specifically into profitable foodservice channels. Our team helped to define the roadmap of permissible expansion and identify close-in and longer-term new product offerings to win in the selected new channels.
HUMAN-CENTRIC MISSION:
Provide consumers in the convenience store, college/university and high school channels exciting, flavorful new options that satisfy their desire for taste, convenience and hunger satisfaction.
OUR APPROACH:
OUTCOME:
The client’s R&D group is currently working on developing several of the new products and the sales team reports significant excitement from channel buyers.
