BUSINESS OBJECTIVE
A leading meat snack brand needed help defining new growth opportunities, specifically into profitable foodservice channels. Our team helped to define the roadmap of permissible expansion and identify close-in and longer-term new product offerings to win in the selected new channels.
HUMAN-CENTRIC MISSION:
Provide consumers in the convenience store, college/university and high school channels exciting, flavorful new options that satisfy their desire for taste, convenience and hunger satisfaction.
OUR APPROACH
- Identify lead foodservice channels for potential brand expansion.
- Gain a deep understanding of key channel consumers and decision makers.
- Develop channel-specific new product ideas that fit the brand and gave it an ownable right to win.
- Determine which ideas should be prioritized for launch consideration.
THE OUTCOME
The client’s R&D group is currently working on developing several of the new products and the sales team reports significant excitement from channel buyers.
Connect with us! Follow Seed Strategy on LinkedIn for the latest from our team.
Featured Case Studies
https://seedstrategy.com/wp-content/uploads/2025/06/AdobeStock_255399668-web.jpg
797
1200
Monica Salsbery
/wp-content/uploads/2022/11/logo-3.png
Monica Salsbery2025-08-08 18:11:172025-08-08 18:36:26Transforming a Struggling Concept with Breakthrough Co-creation
https://seedstrategy.com/wp-content/uploads/2025/06/AdobeStock_524588368-web.jpg
801
1200
Monica Salsbery
/wp-content/uploads/2022/11/logo-3.png
Monica Salsbery2025-08-06 20:28:182025-08-08 18:12:28Aligning Global Teams for Greater Impact with End-to-End Innovation
https://seedstrategy.com/wp-content/uploads/2025/07/AdobeStock_159495573-web.jpg
800
1200
Monica Salsbery
/wp-content/uploads/2022/11/logo-3.png
Monica Salsbery2025-08-05 19:28:552025-08-08 18:13:15Unlocking Growth via an Innovation Pipeline of Craveable Crusts
