CLIENT CHALLENGE

With a strategy to diversify and grow revenue by expanding into untapped categories and markets, our global nutraceutical client needed an innovation framework to instill consistency and relevance across their R&D efforts.

OUR APPROACH

• Acknowledging that client teams spanning the western and eastern parts of the globe followed inconsistent approaches to the innovation process—with an emphasis on R&D capability vs. consumer needs.   

• Removing siloes from multiple operating companies and gaining alignment was critical to success. 

• Building new processes to leverage knowledge quickly, allowing the client to efficiently move into new markets  

• Leveraging R&D capabilities required a feasibility screen and increased the need to capitalize on believable, universally-relevant benefits. 

• Developing custom processes helped our client drive strategic focus and alignment across companies and cultures, incorporating diverse consumer voices to develop innovative, culturally-relevant ideas. The project included:  

• • Global Primary and Secondary Research
  • Consumer Design Targets
  • Prioritized Demand Spaces
  • Innovation Framework (3-Day Workshop)
  • Consumer Co-Creation
  • Development Plans  

THE OUTCOME

Through close partnership with our team, the global nutraceutical client developed a consumer-insights-driven model for future innovation projects. 

The project work set the client team up for success to diversify its offerings over the next five to ten years. Additionally, our “white space” entry point recommendation will allow our client to champion mental wellness and introduce new offerings with greater strategic foresight.