what we do
Seed isthe growth acceleration firm.*
Our services, our people and our processes have all been designed to maximize your top-line growth.
Breakthrough Ideas with a competitive edge.
Our human-centric innovation model blends insights and creativity to accelerate your brand’s growth and deliver a lasting competitive advantage.
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Creative Intuition
the distinctly human ability to make connections and discoveries
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Tailored AI
intentional use of AI tools to amplify and streamline efforts
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Human Insights
fueled by powerful data and insights
*We’ve been recently recognized by Microsoft as an Agent of Change for our innovative use of AI.
A dynamic and strategic approach to innovation with clear benefits for your business.
Minimize Risk, Maximize ROI
Innovative companies realize 1.6x higher return on investments. Our approach provides a confident foundation, paving the way toward meaningful – and impactful – innovation.
Accelerate Time to Market
Our approach to AI collaboration cuts traditional innovation timelines by one-third, while providing improved results.
Build Your Brand’s Momentum
Successful innovation increases your brand’s Relevance + Momentum®, ultimately strengthening business outcomes.
Forecast and Track
Optimize and champion innovation efforts based on our unique data-driven forecasting and continuous performance tracking capabilities.
Fueled by creative intuition, human insights, and tailored AI, our innovation solution maximizes efficiency and strengthens outputs.
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Context Building
Build curated data pool with Primary Research, Social IQ, Trend IQ, Competitive IQ and Client sources.
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Hypothesis Development
Explore category landscape using proven frameworks for finding hidden opportunities.
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Platform Development
Create comprehensive sketch of the target, their tensions, dig sites, and the competition.
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Ideation
Generate ideas based on consumer tensions and unmet needs.
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Concept Validation
Concept screening, early forecasting, normative comparisons.
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Concept Development
Turn “idea nuggets” into tangible products and services for testing.
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Concept Optimization
Qualitative and quantitative tools designed to maximize in-market success.
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Test & Forecast
Volumetric forecast and business case development.
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Assessment & Tracking
Flexible. Accelerated. Built for Your Innovation Goals.
END-TO-END INNOVATION SUITE
INNOVATION PROGRAM SUPPORT
Our Innovation Practice
Link to: Aligning Global Teams for Greater Impact with End-to-End Innovation
CASE STUDY
Aligning Global Teams for Greater Impact with End-to-End Innovation
Link to: Unlocking Growth via an Innovation Pipeline of Craveable Crusts
CASE STUDY
Unlocking Growth via an Innovation Pipeline of Craveable Crusts
Link to: Coaching Intrapreneurs to Turn Ideas into Fundable Business Cases
CASE STUDY
