“So, what?” might be Kelsey’s favorite phrase (and not in a snarky way). This artist-turned-researcher-turned-strategist is driven to create impact, combining disparate inputs to create rock-solid strategies with the power to move businesses forward. Kelsey’s data-first background, eye for insights, and penchant for storytelling all add up to super-smart, wow-worthy narratives that will have you shouting, “That’s what!”

Especially good at:
Elevating brands. For Kelsey, brand work combines her passions for strategy, insights, data, and creativity to create a sense of connection that not only engages consumers but also helps clients achieve their goals.

Favorite part of the work:
When numbers become the narrative. Kelsey loves the thrill of poring through data to discover the “hook” that will become the crux of the story. She enjoys elevating data to live beyond the table and act as tangible support for illuminating outcomes.

Alter ego:
A librarian. “It takes a librarian’s instinct to navigate complexity—knowing where to look, how to connect the dots, and when to pull the right thread. Strategy is about organizing chaos into clarity and making sure every insight finds its place on the shelf.”